Listen so your clients can guide you to create exactly what they want and need
Build your business by listening to your clients (and delivering exactly what they need)
START UP
Listen to connect, co-create and customize your business with your clients in service of your clients
You’ve chosen your niche, based on who you want to help.
You’ve created your offer, based on what you think they need.
You’ve told everyone what you do and have even created a really expensive nice website and spent money on Facebook ads.
And beyond the free sessions you’ve given to family and friends, you haven’t had much work. You’re still just another yoga teacher, reflexologist, and medicine healer in your area.
And it sucks!
All you want to do is make an abundant living, helping people with the modality that you believe in.
I am here to tell you It’s possible to make money and an impact! In fact, it’s imperative – you can’t help others if you don’t have the energetic and financial resources to sustain yourself.
My name is Staci and I am an ICF-certified InnerLifeSkills Master Coach Trainer with almost 20 years of experience and have been working as a bodyworker for 8 years and counting. I’ve used the InnerLifeSkills 7-Step Dream Builder Process to start my life and business coaching practice, run a successful running coaching practice, start an online community for midlifers and follow my passion for bodywork with an in-person practice offering kahuna massage.
Over the years, I’ve seen many healers, coaches, therapists, practitioners, and consultants quit before they get to share their valuable and much-needed work with the many people who will benefit – all because they don’t have the hard skills you need to build an authentic business as a healing arts practitioner. (Spoiler – it doesn’t start with marketing!)
The traditional way to build a business, which is shouted out online and taught online by many a social media guru, marketing expert, or even business coach is:
- Define your Niche/Create your ideal client avatar
- Create your offer/course/signature program
- Launch your website/community/membership
But then I hear
“I was feeling so confident and sent out a founding member launch to all 280 people and got 0 sign-ups. I’m super bummed.
“I mean if I’m offering 30 days for free and nobody takes it I’m definitely doing something wrong!
“ I did my launch. Got 11 members then it stopped dead and I haven’t had 1 person join since, over a month ago. How do I figure out what is wrong?
“Started a membership. Marketed to my email list, social media, etc. No buyers. Took a poll of my list (just 400 people). Created a product they said they wanted. No buyers. I want to succeed in the online world but this is disappointing.
I’m suggesting another way…:
- Un-niche yourself to discover your ideal target market
- Develop and test your business offering by co-creating with the people you serve
- Then share and sell your solutions with sticky client conversations (script included).
This is the way to build an authentic, ethical, conscious, and of course abundant healing arts practice
You see, what you do (your modality) doesn’t really matter to your client.
How you do is important (see Skill Up if you want details on how to listen to empower, enlighten and engage your clients so they get results and your business grows)
But what you can do for your client is what they want to know.
And you can’t decide on that on your own!
You don’t get to choose who you serve – you discover who you serve by serving.
You don’t get to give them what you think they need – you listen to what they say they want and then you co-create your signature service that honours your unique gift and values their need.
And only when you have made your sales do you start to market. (And now you know your niche which is now useful for your marketing)
This is for you if
- You’ve exhausted your network with free sessions and you aren’t getting more clients
- You’re stuck and frustrated at the point of niche-ing down because you know what you do can help everyone
- The way you’ve been doing it, just doesn’t feel right or isn’t giving your the results you thought it would and now you’re doubting yourself and your dream
- Starting your practice is feeling more of a struggle than the freedom you dreamed of
- Spending more time marketing and posting than on the work you love, and still not getting more clients
- You’re spending so much time creating content for Instagram and your following isn’t growing. Or your following is growing but it’s not translating to feet through the door
There is another way!
What you’ll learn that’ll make building your practice feel natural:
- Your authentic brand value proposition is at the intersection of your purpose, product,t and the people you serve
- To create service products that offer a specific, significan, and searched-for solution for your ideal clients
- The 3-tier, gold-silver-bronze, approach to creating an offer
What we’ll do together
- Align your purpose to the people you serve and the products you create
- Explore the possibilities of what your signature program can be (who and how it can help)
- Create new ways to nurture your past and current clients (it’s cheaper to keep your clients than it is to find new ones)
- Creating a “one-pager” for service offer prototypes that you will present to prospective clients (and becomes the easy-to-use foundation for all future marketing messages)
Included
- Weekly, customized 1:1 training and coaching for 1.5 hours over 8-10 weeks
- Business Building 101 Essentials online course introducing the foundations of authentic business building – 3 P’s of value proposition, 3 tiers to offer creation and Sticky Solutions
- Additional on-demand video tutorials and demonstrations to supplement your 1:1 sessions
- PDF downloads including checklists, scripts, and worksheets
- Email and WhatsApp support and accountability
$1330 (payment plan is available)
What will happen
You will complete an online google application form giving me information about where you are and what you want. When you’ve completed the form, you will receive
If I think we are a fit, I will contact you to set up a time to meet and chat about the next steps including booking your dates.
When you complete the application
Once I receive your payment, you will get a link to the Business Gap Analysis online test, the results of which will help guide our sessions together.
If we are not a fit, I will email you with suggested resources that might better assist you at this time.
What students have to say about this course
“The methodology really appealed to me. Empowering, practical and insightful. A joyful journey – thank you.”
“Personally, I have found the approach is very effective and has an underlying spiritual meaning; at the same time being practical.”
“Love the methodology of a structured supportive coaching approach. All about Empowering you to empower others. Deep Inner Life Skills work!”
“I loved the practical, interactive way of learning. The support along the way was unqualified!”
Frequently Asked Questions
Who is this Start-Up course for?
- Service Business — Healing arts practitioners, coaches, therapists, consultants, trainers, and anyone else starting a service-based practice are welcome
- Established service-based solopreneurs who want to create a winning signature product or break into a new market
- Offline, local service business seeking to create an online presence (using Zoom and other online platforms)
- Online Global—This program is ideal for services that can be delivered online (via Zoom, Teachable, or other online platforms).
- If you have a mix of offline and online e.g. retreats and online memberships, this program will help both to grow globally.
- Roll-up Sleeves Visionaries who want to make a real difference in the world, and are
- prepared to work to earn the privilege of changing lives.
- Folks who care about contribution, who want to be smart about creating abundance, but remain true to their integrity.
What can you do with the Start-Up skills?
- Develop and test any viable business idea, product, or solution going forward.
- Find ideal target markets.
- Create a product prototype.
What accreditation does certification include?
This course does not have an assessment. Attendance of the optional Live Coaching Cohort for accredited mentoring and guidance from Colleen-Joy MCC will receive a certificate showing 15 hours ACSTH + CCE.
Why the InnerLifeSkills Master Coach School
I am a licensed trainer of the material in this program which is based on the 7 Step Dreamer coaching program, created by InnerLifeSkills and tried and tested over 20 years, helping many coaches build a thriving coaching practice without even a website.
Their approach goes deeper than surface-level, to-do list coaching encouraging a heart-centered, conscious approach to changing lives through coaching. The ILS team is led by Colleen-Joy MCC and we have trained 30,000+ students in over 27 countries for over 20 years.
I’ve already tried so many different things to start my business, what if this isn’t for me?
There is an application process ahead of an intake call that will help me do my damndest to ensure this program is customized to ensure fit for you. If you feel that you aren’t going to get what you need after our first call, I will refund you what you paid, less the processing cost.
I am already working as a coach
Perfect, the skills you learn here will help you launch a new product or access a new market. If you take up the optional Coaching cohort you’ll earn 15 CCE hours (5 hours ICF Core Competencies and 10 hours ICF Resource Development) which you can use for renewing an ICF credential or applying for your ICF ACC, PCC or MCC credential.
This is not for you if you
- Are an overnight success hunter who wants the fast path that cut corners.
- Put money-making above purpose and creating a fair exchange.
- Are a brick-and-mortar product business as I don’t cover the logistics of physical product creation, warehousing, bookkeeping, shipping, insurance, tax etc.
- Are a copycat – while It’s helpful to model and learn from others’ successes (we even teach this), we don’t copy others’ intellectual property, style, work, designs, voice, or offers.